I'm Peter.
(But you can call me Pete)

As a Senior DAM Developer and Subject Matter Expert at Stanley Black & Decker, I have spearheaded the transformation of enterprise-level content operations, most notably leading a high-impact On-Prem to SaaS migration which resulted in 82% faster asset delivery.

By leveraging my expertise in C# .NET 4.5, REST APIs, and JSON/XML, I architected a unified Global DAM ecosystem that eliminated data silos and introduced standardized metadata across the organization. My role encompasses the full software development lifecycle, including:

• Team Leadership: Managing developers and conducting technical code reviews.
• Architecture: Designing data models, DRM frameworks, and native integrations (PIM, CDN).
• Strategic Specs: Authoring high-level technical and functional specifications for global stakeholders.

I drive business unit engagement to ensure the DAM provides actionable KPI insights and superior UX for the entire Fortune 500 enterprise.

Beyond my technical responsibilities, I was an active member of the Abilities ERG (Employee Resource Group). In this capacity, I championed workplace inclusivity and helped drive initiatives that fostered a more accessible and supportive environment for employees of all abilities across the global organization

As a Technical Consultant and DAM Subject Matter Expert at Book That In, I lead enterprise-level digital transformations for high-profile clients such as Sweaty Betty and Malvern Panalytical.

My work centers on the end-to-end delivery of Aprimo DAM solutions, specialized in:

• System Architecture: Designing robust metadata schemas and data models tailored to enterprise needs.
• Custom Extendability: Enhancing the user experience and system functionality using PageHooks and UI customization.
• Data Integration: Architecting seamless flows between systems using REST APIs, JSON, and XML.
• Migration & Strategy: Leading complex data migration projects and providing technical configuration for high-availability environments.

I also bridge the gap between technical implementation and user adoption by conducting comprehensive End User Training sessions.

As a Customer Success Principal at Aprimo, I serve as a high-level trusted advisor for global enterprise clients, specializing in the strategic alignment of Digital Asset Management (DAM) ecosystems with complex business objectives.

My core focus is on driving long-term value through:

• Strategic Workshops: Leading DAM requirement sessions to translate business needs into technical architecture.
• Governance & Strategy: Architecting global metadata standards and digital rights management (DRM) frameworks.
• System Optimization: Spearheading continuous improvement initiatives to ensure platform scalability and high ROI.
• Stakeholder Alignment: Bridging the gap between technical teams and executive leadership to ensure software adoption.

By leveraging deep product expertise and industry best practices, I ensure that my clients' content operations remain agile, compliant, and optimized for global delivery.

As a Customer Success Manager at Aprimo, I served as a strategic partner for high-value enterprise and mid-market accounts, ensuring they achieved maximum ROI from their Digital Asset Management (DAM) investments.

My core focus was on driving value through:

• Account Advocacy: Serving as the bridge between global clients and internal product teams to influence the roadmap.
• Adoption Strategy: Monitoring system health and usage metrics to identify and mitigate risks through proactive training and intervention.
• Success Planning: Developing tailored roadmaps that aligned Aprimo’s capabilities with the client’s unique business KPIs.
• Relationship Management: Orchestrating Executive Business Reviews (EBRs) to demonstrate value and secure long-term renewals.

By focusing on business outcomes rather than just features, I helped organizations transform their DAM from a repository into a strategic business driver.