The Metadata Larder
A DAM CONCEPT VISUALISED
In Digital Asset Management, an asset without metadata is just a jar without a label. You might be opening delicious strawberry jam, or you might be opening industrial-strength grease.
Strawberry Jam
A perfect example of a high-value asset with rich descriptive data.
Mystery Residue
The Tupperware lids of the digital world. No connection to its parent container.
Local Honey
Tracking changes so you can go back if a massive mistake was made.
Confidential Pickles
Hiding the sensitive bits you'd rather the neighbors didn't see.
Generic Chutney (Copy)
Wasteful digital clutter. It's the same as the other jar, but taking up a different slot on the shelf.
Expensive Saffron
High-value asset. Usage is strictly governed by a legal contract (the "Velvet Rope").
IMG_2024_FINAL_v2.jpg
A naming convention disaster. Is it marmalade? Is it salt? No one knows until they open it.
Travel-Size Marmite
Automatically created from a master file for specific social media or web use.
The Metadata Larder: An interactive educational exhibit using British pantry analogies to demonstrate the critical role of metadata in DAM. Features visual breakdowns of orphaned assets, versioning, and digital governance. Just as you wouldn't store unlabelled pickles in the UK, you shouldn't store unlabelled PDFs in your DAM.